A Cookbook with the Recipes and Ingredients
to Create Your Own Idle-Free Zone
--------------------------------------------------------------------------------
These documents and materials are provided free of charge courtesy
of the Washington State Department of Ecology and the United States
Environmental Protection Agency, in collaboration with Washington
and Oregon air quality agencies.* These materials are being made
available in the hope of providing a tested foundation for others
to effectively create and implement a successful idling reduction
program.
Excessive and unnecessary vehicle idling is a serious, avoidable
contributor to environmental pollution and poor human health. Excessive
idling is widespread in all types of vehicles, including cars,
buses and trucks. This behavior occurs throughout virtually all
transportation activities, including parents picking up children
after school, customers waiting in line at a drive-through ATM
or restaurant, trucks delivering goods and buses waiting to pick
up passengers.
Unnecessary idling significantly contributes to air pollution,
which in turn worsens environmental and health problems, including
contributing to the dramatic rise of childhood asthma.
In 2003, the Washington State Department of Ecology, in collaboration
with Washington and Oregon air quality agencies, provided funding
for a pilot program designed to decrease unnecessary vehicle idling.
The group identified as most likely to change their behavior was
parents of primary school age children. The pilot program took
place at the “pick-up and drop-off” areas at the children’s
schools.
The results from the 2003 pilot program proved behavior change
could indeed occur. In 2004, the participating government agencies,
with the help of the United States Environmental Protection Agency,
sought to refine and test the program again in different places
with different audience profiles. Using similar methods, the 2004
program once again proved that reducing unnecessary vehicle idling
was possible.
The research, lessons learned, program formats and supporting
materials developed during those two years are included for your
use in the following toolkit.
The program and materials have been designed to be easy to use
and to produce real reductions in emissions. There are three (3)
basic recipes to follow; however, feel free to “borrow” ingredients
from each to create your own masterpiece!
To access the ingredients in the recipes, please click on the
recipe’s title which is in bold and underlined. To access
any other materials in this toolkit, please return to the toolkit
index and click on the document desired.
Compact Plan
A detailed description of the Compact
Plan is listed below. Main “ingredients” of
the program are as follows:
This plan provides
a “streamlined” method
for implementing
an idling
reduction
program
at one elementary school.
Some steps recommended in the plan include installing
idling reduction signs in the drop-off/pick-up area of
the chosen school and sending
idling reduction fact sheets home to the parents, as
well as having participants sign a pledge form. In this
plan, you will not observe
or record any idling behavior. Also, you will not use
any incentives as provided in other plans (see medium
and full-sized plans). It
must be noted, however, that in two years of testing,
incentives proved to be invaluable in obtaining response
from parents, and
an important element in achieving behavior change (i.e.,
measurable idling reduction). In summary, while this
model may be effective
in changing idling behaviors, the lack of incentives
might lead to less participation.
Medium Plan
A detailed description of the Medium Plan
is listed below. Main “ingredients” of
the program are as follows:
-
Ten-day program – two
five day segments – targeting
classrooms, bus drivers & delivery drivers
Monitoring/Data Collection
-
Signage
-
Idling fact sheets, pledge forms,
measurement forms
-
Thank
you and incentives such as key chains
In this plan,
choose one elementary school and record idling behavior
of parents for five consecutive days.
Parents of children at the participating school
receive idling reduction packets containing a letter
about the
program, fact sheet
and pledge forms. These materials are sent home
with the students the week prior to the start date
of monitoring
idling behavior.
Parents and students are asked to read the idling
reduction message, and sign and return the pledge
forms within
a five-day time period.
(Click on recipe title or see index for sample templates.)
When the students bring back the signed pledge
form, the teacher hands them another envelope which
contains
an idling reduction
key chain (see index for example) or other idling
reduction incentive, as well as a discount coupon
from a participating
local merchant.
Each participating schoolteacher is briefed on
the program through a letter that clearly outlines
the process and
goals of the program.
If a predetermined number of students in a classroom
(past programs have used a goal of an 80 percent
response rate) return a signed
pledge form, then the classroom will earn a reward
such as a pizza or ice cream party.
Teachers in classrooms meeting the goal will also
receive an award such as a coffee shop gift card
or movie tickets.
In addition to outreach efforts to students and
parents, idling reduction signs are posted in the
drop-off/pick-up
area(s) of the
school (see index for example). These signs help
to spread the idling reduction message and serve
as a reminder
for parents and
guardians to turn off their vehicle while dropping
off and picking up students.
Delivery
Driver Outreach
The front office staff
at the school is asked to provide idling reduction
materials to delivery drivers (mail, food,
supplies)
who frequent the school. The delivery drivers
are asked to sign an idling reduction pledge
form. When the
driver returns a signed
pledge form, they receive a thank you letter,
idling reduction key chain or other messaging/incentive
tool,
and a discount coupon
from a participating local merchant. (Click
on recipe title or see index for sample templates.)
Bus Driver Outreach
To further expand the idling
reduction message, idling reduction fact sheets
and pledge forms are sent to
the transportation
director who oversees the school district’s
bus drivers. Bus drivers are asked to sign the idling
reduction
pledge.
If they return
a signed pledge, they will receive a thank you
letter, idling reduction key chain or other messaging
tool, and
a discount coupon
from a participating local merchant. (Click on
recipe title or see index for sample templates.)
Sample language
is also
provided
for those schools or bus companies that do not
currently have written idling reduction policies.
Measuring Idling Levels
Volunteers or temporary
staff will need to be recruited to measure vehicle
idling times during the course of
the program.
These “research
staff” will use a form (click on recipe
title or see index for sample templates) to track
how long
parents
(not buses or
delivery drivers) idle their cars while dropping
off or picking up students. Research staff will
also be asked
to record weather
conditions, the type of vehicle idling (e.g.,
passenger car, SUV, mini-van), and any other
notable factors
such as whether
anyone else is in the vehicle.
Copies of the tracking form, clipboards, pens
and stopwatches should be provided for use during
the program and left
with the school’s front office staff. Research
staff will be asked to check in with the school’s
front desk to pick up and drop off their supplies.
Phase 1: Before the classroom
notices go home, two to three monitors track idling
behavior for
five days.
Phase 2: After the classroom
notices are returned, two to three monitors track
idling
behavior for
five days.
Following the conclusion of the second five-day
time period (i.e., information has gone home to
parents, signs
are installed, etc.),
evaluation teams return to the school to record
and observe the idling behavior for five more consecutive
days to see if your efforts
had an effect on behavior.
The advantage to this method is that it includes
a “before
and after” snapshot at one school. A potential
drawback to this method is the possibility of a
dramatic change
in weather,
which can influence idling behaviors and affect your
results.
Full-Size
A detailed description of the Full-Size
Plan is listed below. Main “ingredients” of
the program are as follows:
-
Five-day program - targeting
classrooms, bus drivers & delivery
drivers
-
Control and participating schools
-
Monitoring/Data
collection
-
Third party partners
-
Signage
-
Idling fact sheets, pledge forms,
measurement forms
-
Media templates
-
Thank you and incentives such
as key chains
-
Published results
In this scenario, two similarly
sized and located schools within a school
district are recruited.
One school will
act as the control
school (a school that does
not receive the anti-idling materials), and
the
other as
the participating school.
The suggested duration
for the monitoring is five consecutive
days.
Control School Outreach
At the control school,
idling behavior is not influenced. However,
during the course of the monitoring, idling
behavior is observed
and recorded. It is essential to observe
and
record data during afternoon pick-up times. If
resources are available,
it is also
preferred, but not essential, to observe
and record idling behavior during student
drop-off times
in the morning.
Participating School Outreach
The second school
is designated as the participating school.
Parents of children at the participating
school receive
idling reduction
packets containing a letter about the program,
fact sheet, and pledge forms. These materials
are sent home
with the students
the week prior to the program dates. Parents
and students are asked to read the idling reduction
message,
and sign and return
the pledge forms. (Click on recipe title
or see index for sample templates.)
When the students bring back the signed pledge
form, the teacher hands them another envelope
which contains
an idling reduction
key chain (see index for example) or other
idling reduction incentive, as well as a discount
coupon
from a participating
local merchant.
Each participating school teacher is briefed
on the program through a letter that clearly
outlines
the process
and objectives of the
program. If a predetermined number of students
in the classroom (past programs have used a
goal of an 80 percent
response rate)
return a signed pledge form, then the classroom
will earn a reward such as a pizza or ice cream
party. Teachers
in classrooms meeting
the predetermined goal will also receive an
award such as a coffee shop gift card or movie
tickets.
In addition to outreach efforts to students
and parents, idling reduction signs are posted
in the
drop-off/pick-up
area(s) of the
school (see index for example). These signs
help to spread the idling reduction message
and serve
as a reminder
for parents and
guardians to turn off their vehicle while dropping
off and picking up students.
Delivery Driver Outreach
The front office
staff at the participating school is also
asked to provide delivery drivers who frequent
the school
(e.g., mail
services and food and supply providers)
with
idling reduction materials. The delivery drivers
are
asked to
sign an idling reduction
pledge form. When the driver returns a
signed pledge form, they receive a thank you
letter, idling
reduction
key chain or other
messaging/incentive tool, and a discount
coupon from a participating local merchant. (Click
on recipe
title
or see index for sample
templates.)
Bus Driver Outreach
To further expand the
idling reduction message, idling reduction
fact sheets and pledge forms are sent
to the transportation
director who oversees the school district’s
bus drivers. Bus drivers are asked to sign the
idling reduction
pledge.
If they return
a signed pledge, they will receive a thank
you letter, idling reduction key chain or other
messaging
tool, and
a discount coupon
from a participating local merchant. (Click
on recipe title or see index for sample templates.)
Sample language
is also
provided
for those schools or bus companies that do
not
currently have written idling reduction policies.
Measuring Idling Levels
Volunteers or temporary
staff will need to be recruited to measure
vehicle idling times during the course
of the program
for both
the control and participating schools.
Research staff will use a measurement form
(click on recipe
title or see
index for sample
templates) to track how long parents (not
buses or delivery drivers) idle their cars while
dropping
off or
picking up students. Research
staff will also be asked to record weather
conditions, the type of vehicle idling, and any
other notable factors.
Copies of the measurement form, clipboards,
pens and stopwatches should be provided for
use during
the program
and sent
to the front office staff for the school. Research
staff or volunteers will
be asked to check in with the school’s
front desk to pick up and drop off their
supplies.
*These materials may be reproduced and distributed
without charge. However, it is forbidden for
these materials
to be used in any
way for commercial purposes without express
written permission from the Washington State
Department of
Ecology.
By using any information or materials contained
herein, you accept full and complete responsibility
for any and
all actions,
claims,
damages, costs, expenses or liabilities,
including reasonable attorneys’ fees
that might arise.